UoL Library Blog

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Marketing your library services: Ned Potter. from BLA Conference, July 2014

Posted by Andrew Dunn on 14 July, 2014

Ned Potter, the author of the The Library Marketing Toolkit, spoke at the BLA Conference on July 11th 2014. He made several useful and interesting comments, amongst which were:

  • students are bombarded with information from the internet: getting them to see our communications is difficult
  • blanket emails are not effective – they are just one more piece of information which is ignored; segment and communicate with smaller groups.  If you have a message for your whole user group, send a slightly adapted one to each segment of your users
  • send out a newsletter when you have news, not when it is newsletter time.  Make the subject of your email something interesting from out of the letter e.g. ‘Library helps students get firsts’.  The subject ‘Library Newsletter’ is just a short-cut to the delete button
  • send emails at lunchtime.  Emails sent in the morning or last thing get ignored and quickly disappear off the bottom of the  computer screen
  • host documents, not on the library website, but externally where Google will find them, and link to them from your library web site.  Host sites recommended are: a blog, Prezzi, YouTube, Slide share (for PowerPoint) and Scribd (for PDFs)

I have more extensive notes for anyone who is interested.

One Response to “Marketing your library services: Ned Potter. from BLA Conference, July 2014”

  1. Admiring the time and energy you put into your website and in depth information you provide.
    It’s awesome to come across a blog every once in a while that isn’t the
    same out of date rehashed material. Excellent read!

    I’ve saved your site and I’m including your RSS feeds to my Google account.

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